The Yahoo! Research organisation presents:
Scientists at Yahoo! today released Ideological Search, allowing users to control the ideology of their search results for the first time in search technology history. Until now, many Web search users were offended by the facts, pages, articles, and blogs in their search results that contradicted their own personal beliefs and values. [..] Rather than try to comply with a hard-to-define “search fairness doctrine”, Yahoo! Ideological Search will allow its users to personally control the ideological perspective of their search. Users can now search with confidence, knowing that their search results will perfectly match their ideology, and no results will offend them.
The team applied the latest research from the fields of sentiment analysis, intent detection, eye tracking, clustering, and empathetic reasoning to create Ideological Search. [..] The motivation for Ideological Search originated largely from the Microeconomics group. "It is not just deep science, it is also a strategic move to accelerate the fractionalization of the search marketplace which can only benefit us," said Preston McAfee, head of the group. [..]
Illustrations show the results for "Sarah Palin" depending on whether you click the donkey or the elephant. I tried another search ...
(Somehow I had totally missed the scandal about Obama stiffing Alabama condoms in favour of Chinese knock-offs ...)
